why: Why Should I Have a Website for my Business?
In today’s competitive landscape, there are an overwhelming number of reasons to have a website. Whether you’re a large corporation or a simple start-up small business, the design of your businesses website is very important to your success. Let’s face it, customers have access to many choices and the internet is usually the first place that they look when searching for a company to meet their requirements. A well designed, clearly presented and content rich website will result in the right first impression. Here are a few more reasons to develop a website for your business:
- Creates a 24/7 Sales Tool. Imagine this. You invest thousands of dollars into designing and building your business or storefront space. How many customers physically walk through your door each day? Now, think about this, your website can literally reach thousands of people at once, 24 hours a day, 7 days a week. While not all of them will come walking through your door (although many of us would wish they would), you’ve opened up the door to address their concerns, gave them information they need to make a decision and have created a compelling call to action.
- Makes your business visible and credible. There are numerous studies that support the finding that customers are learning to research online before buying in the store. Furthermore, if these customers choose to buy your product or service, they want to know that you’ll be around tomorrow should something go wrong and that they can contact you when they need to.
Additionally, by creating a website, you show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your company. All of these things build credibility. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.
- Communicates with your customers efficiently. A well designed website can minimize the use of other advertisement tools like flyers and advertisements. Through the website, a business can easily describe details of product or services as well as offer discounts and other incentives to your targeted client. Additionally, you can create a website and collect emails from your customers. This allows you to open an efficient communication link to keep your customers informed on what is happening at your business.
cost: How much should it cost me?
We frequently get asked the questions, “How much does a typical website cost?” Unfortunately it’s difficult to provide an answer to this question because each company has different website goals. Our job at Golden Marketing is to listen to our clients and customize a website that meets your goals and budget.
expectations: What should I expect from my web designer?
Our “Golden Rule” at Golden Marketing (pardon the pun) is to treat others as you want to be treated. We’ve gained business with many companies that have waited…and waited…and waited…for their previous web designer to simply communicate the status of their website. Let’s face it, time is money and if you can’t count on your web designer to create, update, and consult with you in a timely fashion, then you’re losing face time with your current and potential customers online.